Since 1994, Dave Fulton has produced hundreds of settlement documentaries and conducted literally thousands of interviews with witnesses, doctors, and experts. He welcomes the opportunity to share his expertise with trial lawyer and bar associations around the country. His two presentations explain proven strategies for using video to persuasively communicate the LIABILITY and enhance the value of the DAMAGES of a case. His presentations are presented at no cost other than his travel expenses.
Turning Up the Heat:
Untangling Disputed Liability with Video Technology
Audience
Plaintiff attorneys with cases burdened with complex liability issues.
Length
60 minutes to 2 hours
Visuals
Multimedia PowerPoint with integrated video clips
Overview
This presentation gives the audience a new outlook on the importance of thinking of their case visually, and ways to turn those visuals into a compelling presentation for mediation or trial.
Outline
The course will delve into the following subject areas:
- This is a visual world, the adjusters and jurors are part of it;
- Act quickly! Collecting useful visuals from the start – unexpected places to look and why you can’t wait another day;
- Teaming up with the right video production house – what to look for, what to avoid at all costs;
- The use of Madison Avenue caliber themes (DeWoody case);
- Simplifying confusing evidence;
- Energizing mundane evidence;
- “Accident” and other case killing buzzwords;
- Eyewitness “Walk and Talks”;
- Visualizing medical timelines in MedMal cases (Anderson case);
- Bringing highway construction site collisions to life (Caolie, Trotter cases);
- Pros and cons of 3D animations;
- Defendant depositions – the “60 Minutes” approach;
- Video for mediation – tips and techniques for integration into your settlement demand;
- If mediation fails, using the component parts of the mediation video at trial;
- Using the mediation video for opening and/or closing argument at trial.
Purpose
Upon completion of this one-hour presentation, the attendee will have a renewed appreciation for the value visuals bring to the liability facet of the plaintiff case.
Presenter
Dave Fulton is Founder and President of Image Resources, Inc., a Midwest based legal video production company which has specialized in legal documentaries since 1994. Over the years, Dave has produced hundreds of settlement documentaries for attorneys across the nation on virtually every imaginable subject. The greatest asset he brings to the table is the cross pollination of ideas from all the different projects and attorneys with whom he has had the pleasure to work.
His writings have been published in various AAJ/ATLA and regional legal journals. He has presented on numerous occasions at the AAJ/ATLA summer conference, and other regional CLE conferences. Prior to founding Image Resources, Inc., Dave worked as a producer for the Indiana Attorney General’s Office for six years, with Indiana State Police, in the news room at the ABC affiliate in Indianapolis, and putting together sales and training presentations for Fortune 500 companies.
Recovering the Full Value of a Case at Mediation with Video Technology
Audience
Plaintiff attorneys with seeking to enhance the recovery of their cases’ non-economic damages.
Length
60 minutes to 3 hours
Visuals
Multimedia PowerPoint with integrated video clips
Overview
Insurance companies use arbitrary formulas to determine the value of a plaintiff case. A well crafted video settlement documentary will help ensure that the case is evaluated on its own merits and will communicate to the claims committee the constellation of misery – recoverable by law – that the advocate will present to a jury.
Outline
The course will delve into the following subject areas:
- “Colossus” and arbitrary formulas – the defense’s big lie;
- Revisiting statutes to determine value;
- Expense vs. Investment;
- Establishing credibility with court admissible components;
- Chasing butterflies – Persuading the adjuster vs. persuading the jury;
- The Onion Theory – a 21st Century Perspective;
- “Puke factors” and “Puss points”;
- Selecting and interfacing with a video production company;
- The eternal damnation of lost opportunities;
- Selecting the best Before And After witnesses;
- Discoverability issues – keeping it clean;
- Questions not to ask in the interviews;
- Medical show and tell with treating physicians;
- How to get the most from your witness statements;
- Home videos, snapshots, and awards;
- Presenting TBI cases;
- Presenting soft tissue cases;
- Presenting “plaintiff back to work cases”;
- Bringing the component parts of the video together;
- Persuading the Ivory Tower.
Purpose
Upon completion of this presentation, the attendee will have an understanding of the value and mechanics of putting together a winning settlement documentary which uses proven communication and persuasion techniques.
Presenter
Dave Fulton is Founder and President of Image Resources, Inc., a Midwest based video production company which has specialized in legal documentaries since 1994. Over the years, Dave has produced hundreds of settlement documentaries for attorneys across the nation on virtually every imaginable subject. The greatest asset he brings to the table is the cross pollination of ideas from all the different projects and attorneys with whom he has had the pleasure to work.
His writings have been published in various AAJ/ATLA and regional legal journals. He has presented on numerous occasions at the AAJ/ATLA summer conference, and other regional CLE conferences. Prior to founding Image Resources, Inc., Dave worked as a producer for the Indiana Attorney General’s Office for six years, with Indiana State Police, in the news room at the ABC affiliate in Indianapolis, and putting together sales and training presentations for Fortune 500 companies.
